Night is an extension of the day, and for a city, the night also contains great charm, and nighttime cultural tourism consumption has become a new bright spot in Jiangxi’s tourism economy. Recently, the Jiangxi Provincial Department of Culture and Tourism announced the list of the first batch of provincial-level night-time cultural tourism consumption clusters in Jiangxi Province in 2021, and 14 blocks were on the list.
1. Jingdezhen Taoxichuan Cultural and Creative Block
Taoxichuan Cultural and Creative Block is located in the center of Dongcheng District, Jingdezhen, the world’s porcelain capital, east to Laochang Road, west to Tongbin Road, south to Xinchang West Road, and north to the northern foot of Phoenix Mountain, with a total planning area of 2 square kilometers and a construction area of 1.5 million square meters. Taoxichuan is built and operated by Jingdezhen Taoyi Cultural Development Co., Ltd., a subsidiary of Jingdezhen Tao Cultural Tourism Group, and is a key project in the construction of Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Zone.
Taoxichuan takes the original Cosmos Porcelain Factory as the core starting area, integrates tradition + fashion + art + high-tech, highlights the characteristics of international style and strong experience, and becomes a sample of the successful transformation of the old ceramic factory, a model of industrial development and upgrading and new urbanization. Through structural transformation and vitality reengineering, it has successfully transformed from traditional manufacturing industry to cultural and creative industry, cultural tourism and modern service industry, realizing the deep integration of tradition and modernity, culture and science and technology, production and life, and has had a positive impact at home and abroad, forming the phenomenon of “Taoxichuan” in the industry.
2. Wenchangli Historical and Cultural District of Fuzhou City
Wenchangli, located outside the old city of Fuzhou, has 1 national cultural relics protection unit (Yulong Wanshou Palace) and 26 municipal cultural relics protection units. Among them, the most representative ones are Yulong Wanshou Palace (Fuzhou Hall), Wenchang Bridge, Zhengjue Temple, Catholic Church, Xiaoyi Bridge, etc. The Gan style architecture houses with the traditional characteristics of Jiangyou are scattered in every corner of Wenchang. The name Wenchangli originated from the middle of the Tang Dynasty, when the Fuzhou government built a barrage and water storage dam in the Fuhe section of the east of the city. After the dam was built, according to the ancient astrological theory: “Wenchang is in the north of the fight, and it is called the main Fuzhou.” The embankment is worth Wenchang star, which indicates the prosperity of Fuzhou culture, so it is named “Wenchang Yan”, also known as “Qianjinpi”.
The Northern Song Dynasty followed the township system of the Tang Dynasty, and the east of the Fuhe River belonged to the east of the port, because of its Wenchang weir in the land, the area near the Wenchang weir was named “Wenchangli”, which has been a thousand years so far. Later, the place names related to “Wenchang”, such as Wenchang Bridge, Wenchang Gate, Wenchang Hall, Wenchang Building, Wenchang Pavilion, Wenchang Xuan, and a number of Jiangxi style buildings representing the cultural characteristics of Linchuan came into being.
3. Ganzhou Jiangnan Songcheng Historical and Cultural District
The Song City of Jiangnan has a long history, profound heritage and brilliant culture. From the first year of Liang Sheng in the Southern Dynasty to the 80s of the last century, the Song City of Jiangnan has always been the political, economic and educational center of Ganzhou. Now there are historical relics of the Tang and Song dynasties such as Yugutai, Song City Wall, Bajingtai, Fushougou, Ciyun Pagoda, Confucian Temple, and ancient pontoon bridge, as well as historical buildings and cultural preservation units such as Yangming Academy, Guangdong Guild Hall, and Chiang Ching-kuo’s former residence. Many historical celebrities, including Xin Qiji, Su Shi, Zhou Dunyi, Wen Tianxiang, etc., have left countless popular poems here.
The Song City of Jiangnan is about 3.22 square kilometers, with a total of 5 historical districts, including Yugutai, Yaoyaqian, Nanshi Street, Ciguling, and Zaoer Lane, and 1 traditional style block of Xingannan Road.
In order to better display the rich historical and cultural resources of the Song City in the south of the Yangtze River, it will build Songsong-themed cultural tourism products such as the Songcheng Culture and Art Museum in the south of the Yangtze River, Song Yun Yayuan, Songchao Performing Arts Park, and Gujiaowei Night Tour Park, and build characteristic cultural blocks such as Yangming Road, Minsheng Baiye Street, and Ingenuity Baiyi Street, so as to revitalize the elegant life of the thousand-year-old Song style and carry forward the thousand-year-old Song-style aesthetics. Let tourists gain a different cultural tourism experience of “Song Chaole Leisure” in a series of experiences such as “wearing Song costumes, visiting Song City, living in Song houses, watching Song scenery, and tasting Song banquets”, and in the trend of Song-style aesthetic life of “Feng Ya Song”.
4. Nanchang Wanshou Palace Historical and Cultural District
Nanchang Wanshouguan Historical and Cultural District is located in the southwest of the old town of Nanchang City, bordering Zhongshan Road to the north, Cuihua Street to the east, and Chuanshan Road to the south and west. Wanshougong Historical and Cultural District is a cultural and commercial district with a long history, its rise and development is the epitome of Yuzhang’s cultural and commercial prosperity, and it is a commercial blessed land that has flourished in Jiangxi for thousands of years
Nanchang Wanshou Palace Block was one of the three major commercial centers in the south of the Yangtze River during the Ming and Qing Dynasties. In the middle of the Ming Dynasty, there was a saying in the Nanchang Wanshou Palace area “merchants are like clouds, goods are like rain, thousands of feet are trampled, and there is no cold soil in winter”.
The Wanshouguan Historical and Cultural District project is located at the site of the original Nanchang Tiezhu Wanshouguan site, and the surrounding area is the core business area of ancient Nanchang City. The district has been formed since ancient times with developed water transportation, with religious culture, business culture, market culture and business services. It is a bustling and bustling city, consisting of Qiaobu Street, Contract Lane, Qipan Street, Vinegar Lane, etc It consists of three streets and five lanes, including Wanshou Palace Lane, Luobo Lane, Wanshou Palace Street, and Luo Lane. It is the urban block that best represents Nanchang’s historical evolution, commercial development, traditional folk customs, market culture, and ancient architectural styles. It has profound historical and cultural heritage and huge cultural value.
5. Yichun Wanzai Ancient City Scenic Area
Wanzai is located in Yichun, Jiangxi, and was known as Yangle and Kangle in ancient times. A separate county was established during the reign of Emperor Wu Huangwu of the Three Kingdoms, which had a history of 1800 years. The core scenic spot of Wanzai Ancient City is the ancient ancestral hall group, with a total construction area of about 130,000 square meters. The ancient building group selected and preserved during the Ming, Qing and Republic of China periods is the highlight of the scenic spot; there are more than 60 old shops and 35 single ancient buildings. There are 27 ancient ancestral halls from the Ming, Qing and Republic of China periods, involving Xin, Song, Guo, Peng, Wen, Yi, Zhou, Zhang, Gao Bao, Chen, etc There are 13 surnames: Long and Ouyang, as well as 8 ancient buildings including the small examination shed, the county granary, the second floor, the fourth district office, Tongmingdi, Kuzhu, the temporary council, and the Qingbo family; there are 14 antique buildings and new buildings. There are also ancient streets, alleys, wells, old houses, churches, etc. It is one of the few ancient buildings in China that has been excavated and preserved relatively well and has the cultural characteristics of western Jiangxi It is “the largest cluster of ancient ancestral halls in the country and an important historical relic in the study of patriarchal social history in my country”. The core scenic spot of the ancient city takes the thousands of years of intangible cultural heritage and Gan style architectural customs as its core, injects local folk customs and lifestyles, watches lanterns, listens to beach plays, beats drums, weaves summer cloth, etc., experiences thousands of years of history, plays with thousands of years of culture, and creates cultural expositions, cultural performances, interactive experiences, folk crafts, boutique inns and other business formats that integrate Jiangxi’s cultural characteristics.
6. Ji’an Luling Humanities Valley night cultural tourism consumption gathering area
Luling Humanities Valley is located on the bank of the Guhou River Green Corridor surrounded by the golden belt “8” swirling water system in the south of Ji’an City. It is built in accordance with the six major “culture +” concepts of “culture + tourism + commerce + industry + technology + art + residence”. A cultural tourism project integrating cultural creativity, culture and art, leisure and entertainment, and tourism development.
The total construction area of the project is 160,000 square meters. It consists of the first phase of Luling Old Street and the second phase of Luling Seven Squares. The first phase of Luling Old Street has three major historical and cultural blocks: Zhuangyuan Street in the Ming Dynasty, Qianshi Street in the Qing Dynasty and Tianai Street in the Republic of China. It is created It is the layout of cultural and commercial formats “old traditions, old folk customs, old handicrafts, and time-honored brands”, which continuously restores, inherits, and displays the market culture of Lao Ji’an Let “traditional culture and intangible culture be vividly displayed here, thereby transforming into tourism experience products that citizens and tourists love to see”. The second phase of Luling Qifang creates a new cultural and tourism living space “new fashion, new quality, new life”, which will open in May 2022.
Luling Humanities Valley currently has more than 110 merchants, mainly covering innovative business formats with complementary functions such as local cuisine, specialty snacks, brand catering, specialty shops, antique art, intangible cultural heritage, and B&Bs and taverns. The neighbourhood makes full use of various festivals, such as the Luling Cultural Tourism Festival, and innovatively carries out various special promotion activities. At the same time, we will fully tap the resources of brand festivals such as Night Luling Consumption Month, Tourism and Food Festival, Lobster Culture Festival, and Zhuangyuan Culture Festival to increase the total cultural tourism consumption in Ji’an.
7. Xinyu Ganxi Folk Customs Street
Based on the concept of “both sides of the river, tradition and modernity complement each other and combine earth and foreign”, Ganxi Folk Customs Street has been built into “a trendy entertainment field, a drama compound, a cultural tourism park, a folk street”, introducing Xinyu as the core And traditional snacks with local characteristics in western Jiangxi Traditional handicrafts are integrated into material and intangible cultural genetic elements and combined with antique buildings in the neighborhood (59 antique kiosks by the river, Magpie Bridge symbolizing love, Zhuangyuan Bridge, old locust trees praying for love, neighborhood fairy cultural IP—–Dong Yong, Seven Fairies, Yu Sheng Statues, Light and Shadow Show Water Curtain Movies, Retro Cruise Ships, Shadow Puppet Lantern Square, Peking Opera Gate Tower, Retro Gate Tower, Antique stage, etc).
The project integrates food, accommodation, sports, entertainment, shopping, travel and transportation to become Xinyu’s first riverside landscape recreational cultural tourism and business complex. The neighborhood has a uniform architectural style and a beautiful environment, making it a gathering place for Xinyu’s nightlife.
8. Jingdezhen Sanbaopeng Art Settlement
Sambaopeng Art Settlement is a ceramic creative innovation project with an international vision and international influence with ceramic cultural creativity as the core, integrating innovation and entrepreneurship, R&D and design, international art exchange, interactive experience, Internet + e-commerce, and eco-tourism. Sambaopeng Art Settlement has a total land area of 50 acres and a total construction area of 26,000 square meters.
The nine buildings include: Sanbaopeng Art Museum, Jingdezhen Ceramic Design Center, Pengke Cultural and Creative & Coffee Experience Platform, “Jingpiao E-Family” Innovation Exhibition and Sales Platform, Culture and Art Restaurant, Jingdezhen “Jingpiao” Artist Ceramic Studio, Jingdezhen Traditional Handmade Porcelain Inheritance and Production Base, International Ceramic Artist Creation, Exchange and Exhibition Area (Jingdezhen International Ceramic Art Exchange Artist Service Center), Boutique Culture and Art Hotel B&B.
9. Fuzhou Lichuan Ancient City Scenic Area
Lichuan Ancient City Scenic Area is a national 4A tourist attraction, a historical and cultural district in Jiangxi Province, a tourist town in Jiangxi Province, a destination for traditional Chinese cultural buildings, a characteristic commercial district in Jiangxi, and a night characteristic demonstration district in Fuzhou City. It was created by the Lichuan County Party Committee and County Government. A livelihood project, it was preserved during the renovation “ the arcade is sitting in double rows The 1.8-kilometer-long old street, 34 small alleys, and hundreds of ancient Ming and Qing buildings distributed in it tell the story of the old street and inherit the history and culture of Lichuan. The courtyard walls are bricks from the Ming Dynasty, the roofs have tiles from the Qing Dynasty, the arcades face the rain lanes, the covered bridges lead to the world, and a flower peeks out from under the eaves of the ancient house. The old street is deep and winding, simple and elegant, dignified and delicate, with winding arcades facing the street, changing horse-head walls, and intertwined light and shadow in the arcade. It is also known as “the first arcade street in Jiangnan”
10. Pingxiang Nanzheng Street historical and cultural street
Nanzheng Street is located in the center of the old city, along the Pingshui River to the south, Yuejin South Road to the west, Bayi East Road to the north, and Yingbin Road to the east. A new wind and rain covered bridge connects both sides of the river. Nanzheng Street closely revolves around the core theme of “Fengming Pingcheng, Shuiying Nostalgia”. By deeply exploring local historical and cultural resources, it runs through the entire neighborhood with the historical storyline of Pingxiang, recreating the historical old street, city wall and Phoenix Pond in front of the world.
The architectural style of the neighborhood is dominated by residential houses in western Jiangxi during the Ming and Qing Dynasties, integrated into modern architecture, and the functional business formats are reasonably divided according to the three major theme divisions of Zhaoping Shiguang, Pingcheng Fumeng and City Centenary. Nanzheng Street has been a commercial center where merchants gather for nearly a hundred years. It has carried hundreds of years of Pingxiang commercial culture and condensed more than 1,700 years of historical inheritance. The 800-meter streets and alleys carry thousands of years of Pingxiang’s memories, the sleeping ancient city walls of the Ming Dynasty, and the Confucius Temple of the Qing Dynasty, Yumen, Hengtai Bridge and Pingshi Bridge during the Three Kingdoms period are humanistic symbols that cannot be copied and represent the deepest history and culture of Pingxiang. Committed to “inheriting historical context and retaining beautiful nostalgia”, Nanzheng Street has become Pingxiang’s city business card, cultural business card, tourism business card and business card.
11. Nanchang Bay Taiping Town Heart Street
Taipingxin Street is located in Taiping Town, Wanli Administration Bureau, Nanchang, and focuses on Gan and Hui styles. The houses are arranged in three rows, 300 meters long, and cover an area of about 20,000 square meters. The “heart” of “Heart Street” has three meanings: first, it is the core, located in the core hinterland of Meiling National Scenic Area; second, it is the hearts of the people, and local people’s lives have benefited from the tourism market town reconstruction project, reflecting the grassroots government’s insistence on people-centeredness; The third is heart travel, which is intended to allow tourists to relax, release their emotions, slow down, and wander their souls. Along the street, there are landscapes such as Longju Taiping, Enlightenment Terrace, Guanxin Pavilion, Storytelling Pavilion, Blessing Taiping, Fengyu Bridge, Yangxin Bridge, etc.; night consumption is mainly based on bars, culture, art, tea bars, inns, and special tourist products. The main tone is to introduce local specialties such as Jiangnan rice noodles, Huanggu sesame cakes, Jiangjun tofu, paste soup, No. 6 Town, mountain spring taste, Suiyuan Xiaozhu, and half a lotus Special B&Bs, restaurants, and teahouses such as Achen Thatched Cottage, Hanfu and ethnic costumes such as Youlian Production and Lingxiangfang, Gan Opera Museum, Meixian Academy, Yuanxin Umbrella and other art experiences such as wood chip painting, calligraphy and painting, pottery, etc., mail Taiping, Taiping Li and other local specialties, cultural and creative products;
The Taiping Town Science and Technology Exhibition Center will be built. The exhibition center integrates interactive experience, tourism promotion, visual enjoyment, etc. The entire series of arc curtains, wall projection interactive systems, VR, and AR technologies provide tourists with tourism resource introduction, somatosensory travel photography, and gliding, flower viewing experience; the century-old blessing tree inside the street is leaning against the harbor road, with wisteria, hydrangea, rose flowers, etc Small “daisies” and other decorations along the street; night view lighting on Heart Street, night view lighting along the river, open-air bar music singing, 24-hour golden bookstore, etc. create a night atmosphere.
12. Shangrao’s dream hometown
Wuyuan Mengli Hometown Tourist Resort is a tourist resort with “performing arts” as its core IP, integrating characteristic ancient towns, live performances, B&B clusters, and sojourn and wellness. It is the night tour home and resort of Wuyuan Tour. Entering the dream hometown after night, it begins to show its charm. At night, there are ancient-style markets, time-travel pop-ups, Hanfu parades, intangible cultural heritage dramas, marching street performances, etc. The more the night goes by, the more drama becomes, igniting a living Huizhou city that never sleeps.
There are also famous snacks from all over the country as well as Wuyuan, as well as handicrafts with Huizhou characteristics. The natural beauty and the prosperity of the world are intertwined, attracting countless tourists to take photos and check in. “Hometown in Dreams” is a large-scale real-life landscape performance that you must watch at night. The performance tells the story of the arduous journey of Huizhou merchants to create wealth, the unswerving love song, the glorious prosperity and harmony of the imperial examination, and the indifference to return to seclusion in the cycle of four seasons. realm of life.
13. Yingtan Daoyang Town Guyue Water Street
Guyue Water Street is strategically located 16 km from Yingtan city and 30 km from Jinxi County, Fuzhou. It is closely connected with the main scenic spot of “Longhu Mountain”. Visitors can enter the gate of the scenic spot to appreciate the style of the ancient Yue Water Street. After leaving the scenic spot, they can walk through the blocks to explore the ancient customs and the beautiful scenery of Jiangnan water towns.
It is actually “Yingtan’s tourist and leisure back garden, the most convenient and favorite living room for Yingtan citizens”. In ancient times, “Yueshui Street” was rich in business formats, including food, accommodation, travel, study and appreciation. Enjoy an immersive and experiential play experience that is different from nature. As the most important supporting supplement of the main scenic spot of Longhu Mountain, Guyue Water Street has a gathering of nighttime consumption, which plays an important role in further extending the stay time of tourists and further increasing cultural and tourism consumption.
14. Guling Street, Jiujiang Lushan Scenic Area
Guling Street, located in Guling Town, Lushan City, Jiujiang City, Jiangxi Province, is the center of the Lushan Scenic Area. It is located in the park-style beautiful and prosperous unique “Yunzhong Mountain City” at an altitude of 1,167 meters. It is a famous cultural mountain through the ages in my country and one of the first batch of national key scenic spots. Scenic areas, world heritage sites, world geoparks, the first batch of national 5A tourist attractions, and the first batch of national civilized scenic tourist areas World Famous Mountains Association Permanent Registration Site, World Famous Summer Resort. The buildings on Guling Street were developed between 1895 and 1920 by Li Dewen, a British Methodist missionary, and built by missionaries, businessmen from more than 20 countries, and people from all walks of life in China. After years of development, the Guling Street has been formed. The historical and cultural district covers an area of 10.80 hectares, about 380 meters wide from north to south and 740 meters long from east to west.
Lushan Guling Street has greatly improved its comprehensive multi-functional tourism service system such as food, housing, transportation, tourism, shopping, and entertainment. The smart Lushan “Internet + night economy + tourism” model is more convenient for tourists coming to the mountain, and the tourism supporting facilities are more complete, currently receiving more than 3 million people annually. Kuling’s neighborhoods are rigorously planned, with clean and tidy streets lined with gurgling streams and shade trees, sheltering the sky from the sun.
Thousands of European and American villas, churches, hotels and restaurants of various styles are scattered among the green leaves and coexist harmoniously with the surrounding environment. It is known as the “Switzerland of the East”. The curved half-sided street, Guling Main Street, relies on the rich cultural heritage of Lushan Mountain. Cultural and creative experience shops, bars, coffee, theme music restaurants, restaurants, hotels, specialty supermarkets, and shopping malls are dotted among them. The lights are bright at night, and tourists are like crossing the river. Crucian carp, or watch the Lushan Love movie that never ends; or enjoy Guling, There are thousands of lights in the upper and lower cities of Jiujiang; you can play songs in bars; you can enjoy tea in teahouses; or you are choosing your favorite cultural and creative products, just like being in a prosperous city that never sleeps. Previous: Launch of the world’s largest piling boat Next: Japanese cargo ship sails into port with a dead whale’s body hanging from its bow.
